Europe’s leading convention and congress for digital marketing

On 25 and 26 September 2007 Germany’s leading exhibition for digital marketing will open its doors in Düsseldorf for the eighth time in succession. Following the overwhelmingly positive response to OMD 2006 with its 180 exhibitors and more than 6,600 visitors, the OMD 2007 will be expanding its offering further this year: more space for exhibitors and visitors, even more comprehensive provision of information and the customary premium contacts to marketing decision-makers. OMD will remain a central marketplace, successful business exhibition and initiator, but will become more and more the international linchpin of the digital industry.




For the first time the exhibition and congress will take place in the significantly larger Halls 9 and 10 at the Düsseldorf exhibition grounds. The OMD logistics centre with entrance, registration area and congress will be located in Hall 9. Another premiere: The new concept enables all exhibitors to be accommodated in one hall; Hall 10 will be completely available to exhibitors.

Digital marketing will continue to chart a successful course this year. Advertising turnover in traditional online advertising rose in 2006 by some 60 per cent in comparison to the previous year. In the meantime the internet has risen to become the fourth-largest advertising medium. But this success is also leading to further specialisation and is placing high demands on marketers and decision-makers. As the trend scout and initiator for digital marketing, OMD will therefore again be showcasing all the current issues and innovations in the industry in 2007: from video ads via interactive communities to the point of new targeting solutions.