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online-marketing-düsseldorf 2007
Following the overwhelmingly positive response to online-marketing-düsseldorf 2006 with its 180 exhibitors and more than 6,600 visitors, the online-marketing-düsseldorf 2007 was expanding its offering further this year: more space for exhibitors and visitors, even more comprehensive provision of information and the customary premium contacts to marketing decision-makers. online-marketing-düsseldorf remained a central marketplace, successful business exhibition and initiator, but became more and more the international linchpin of the digital industry.
For the first time the exhibition and congress took place in the significantly larger Halls 9 and 10 at the Düsseldorf exhibition grounds. The online-marketing-düsseldorf logistics centre with entrance, registration area and congress was located in Hall 9. Another premiere: The new concept enables all exhibitors to be accommodated in one hall; Hall 10 was completely available to exhibitors.
Digital marketing continued to chart a successful course this year. Advertising turnover in traditional online advertising rose in 2006 by some 60 per cent in comparison to the previous year. In the meantime the internet had risen to become the fourth-largest advertising medium. But this success was also leading to further specialisation and was placing high demands on marketers and decision-makers. As the trend scout and initiator for digital marketing, online-marketing-düsseldorf was therefore again showcasing all the current issues and innovations in the industry in 2007: from video ads via interactive communities to the point of new targeting solutions.
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In retrospect : online-marketing-düsseldorf for 8 years
As a mirror of the digital business, online-marketing-düsseldorf has a turbulent history like the “new economy” itself.
In a short time, online-marketing-düsseldorf developed to be a lot more than a pure online marketing exhibition. Since the successful repositioning in 2002, right after the bursting of the IT-bubble, online-marketing-düsseldorf makes room for the central topics of the digital business:
With its wide-ranging exhibition offering for digital marketing, including congress, workshops and specials, it has emerged since its inception as one of the most important platforms in this industry. |
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Facts & Details
Review 07